– Rick Ekstein, Co-Founder and Chairman of the Board, TWS
We live in the greatest country in the entire world and thanks in large to the selflessness, commitment, and dedication of our incredible military families
Your (military families) strength and courage represents the best of our country
Our families are the strength beside the uniform, and they serve alongside our members
Military Family Appreciation Day (MFAD) was created to celebrate, acknowledge and honour those who stand beside the uniform. Our goal is to raise awareness of the challenges, sacrifices and resiliency military families face as they support their loved ones who are currently serving, or have served in the Canadian Armed Forces.
In 2019, we decided it was time to find a way in which the organization – and the country as a whole – could thank ALL Canadian military families for their service to our country – so we set our sights on creating a nationally recognized day. We worked to have a unanimous consent motion passed through the House of Commons, producing Canada’s first ever Military Family Appreciation Day – now celebrated each year on the third Friday in September.
In order for our serving members to effectively fulfill their missions, they need to know that their families back on the homefront are safe, secure and supported. It is the families of the Canadian Armed Forces that hold down the fort, ensuring that our men and women in uniform can focus on the mission first.
Last year on MFAD, we created a digital campaign called #HomeFortChallenge where we asked civilians, high profile Canadians, the CAF community, politicians and celebrities to build a fort, share a video or note of thanks online to honour those who take care of the homefront.
We are looking for diverse Canadian military families to share their voices and experiences as part of Military Family Appreciation Day 2021! If you would like to participate in our 2021 campaign, please reach out to us at firstname.lastname@example.org