Military Family Appreciation Day.

September 15 is Military Family Appreciation Day (MFAD). Military families service our country with pride. They make sacrifices so millions of other families from coast-to-coast don’t have to.  MFAD is a day to give families the recognition they deserve. A day to educate Canadians about the impact they make on this country. 

Join Together We Stand and Canadians across the country by thanking our brave and resilient military families for the sacrifices they make on behalf of our families. Download and post this sign of thanks on your social channels using #MFAD

Embark is honoured to partner with Together We Stand to help your family prepare for and navigate your child’s post-secondary journey with a Registered Education Savings Plan (RESP).

MFAD Greeting Cards

Thank Canadian military families this MFAD with Together We Stand’s unique line of greeting cards. Illustrated by Canadian artist and Veteran, Chrissy Schram, the cards were inspired by the stories and realities of military families across the country.

Merry Christmas

Bon Voyage

Father's Day

Mother's Day

Thank You

A Day For Military Families.

“The families of our Canadian Armed Forces members are tremendously important, but often the forgotten glue that keeps everything together back home when our brave men and women in uniform are doing their jobs to keep Canadians safe here and around the world. Their fellow Canadians are often unaware of the enormous sacrifices and long separations from loved ones that these families endure.”

– Rick Ekstein, Co-Founder and Chairman of the Board, TWS

The Third Friday In September.

Working closely with Members of Parliament from every Federal political party, Together We Stand established a nationally recognized day for Canadian military families through the introduction and passage of a Unanimous Consent Motion in the House of Commons on June 19th, 2019. Now, the third Friday in September is known annually as Military Family Appreciation Day across Canada, the first and only day in Canada dedicated to our military families.


Military Family Appreciation Day (MFAD) was created to celebrate, acknowledge and honour those who stand beside the uniform. Our goal is to raise awareness of the challenges, sacrifices and resiliency military families face as they support their loved ones who are currently serving, or have served in the Canadian Armed Forces.

In 2019, we decided it was time to find a way in which the organization – and the country as a whole – could thank ALL Canadian military families for their service to our country – so we set our sights on creating a nationally recognized day. We worked to have a unanimous consent motion passed through the House of Commons, producing Canada’s first ever Military Family Appreciation Day – now celebrated each year on the third Friday in September.

Notes of Appreciation.

We live in the greatest country in the entire world and thanks in large to the selflessness, commitment, and dedication of our incredible military families

- Doug Ford, Premier of Ontario

The Together We Stand Foundation is Canada’s only military family-focused organization

- Scott Moe, Premier of Saskatchewan

Your (military families) strength and courage represents the best of our country

- Justin Trudeau, Prime Minister

Our families are the strength beside the uniform, and they serve alongside our members

- The Honourable Harjit Sajjan



Social Media Impressions
Broadcast Impressions
Canadians Reached
*2022 MFAD Campaign

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