Military Family Appreciation Day.

A Day For Military Families.

“The families of our Canadian Armed Forces members are tremendously important, but often the forgotten glue that keeps everything together back home when our brave men and women in uniform are doing their jobs to keep Canadians safe here and around the world. Their fellow Canadians are often unaware of the enormous sacrifices and long separations from loved ones that these families endure.”

– Rick Ekstein, Co-Founder and Chairman of the Board, TWS

The Third Friday In September.

Working closely with Members of Parliament from every Federal political party, Together We Stand established a nationally recognized day for Canadian military families through the introduction and passage of a Unanimous Consent Motion in the House of Commons on June 19th, 2019. Now, the third Friday in September is known annually as Military Family Appreciation Day across Canada, the first and only day in Canada dedicated to our military families.

Notes of Appreciation.

We live in the greatest country in the entire world and thanks in large to the selflessness, commitment, and dedication of our incredible military families

- Doug Ford, Premier of Ontario

The Together We Stand Foundation is Canada’s only military family-focused organization

- Scott Moe, Premier of Saskatchewan

Your (military families) strength and courage represents the best of our country

- Justin Trudeau, Prime Minister

Our families are the strength beside the uniform, and they serve alongside our members

- The Honourable Harjit Sajjan

Why MFAD?

Military Family Appreciation Day (MFAD) was created to celebrate, acknowledge and honour those who stand beside the uniform. Our goal is to raise awareness of the challenges, sacrifices and resiliency military families face as they support their loved ones who are currently serving, or have served in the Canadian Armed Forces.

In 2019, we decided it was time to find a way in which the organization – and the country as a whole – could thank ALL Canadian military families for their service to our country – so we set our sights on creating a nationally recognized day. We worked to have a unanimous consent motion passed through the House of Commons, producing Canada’s first ever Military Family Appreciation Day – now celebrated each year on the third Friday in September.

TWS Presents: MFAD

In order for our serving members to effectively fulfill their missions, they need to know that their families back on the homefront are safe, secure and supported. It is the families of the Canadian Armed Forces that hold down the fort, ensuring that our men and women in uniform can focus on the mission first.

Last year on MFAD, we created a digital campaign called #HomeFortChallenge where we asked civilians, high profile Canadians, the CAF community, politicians and celebrities to build a fort, share a video or note of thanks online to honour those who take care of the homefront.

2021 MFAD IMPACT

6.3M

Social Media Impressions

18.8M

Broadcast Impressions

25.1M+

Canadians Reached

*2021 MFAD Campaign

2020 MFAD IMPACT

5.9M

Social Media Impressions

8.2M

Broadcast Impressions

17.92M+

Canadians Reached

*2020 MFAD Campaign

2021 MFAD Campaign

We are looking for diverse Canadian military families to share their voices and experiences as part of Military Family Appreciation Day 2021! If you would like to participate in our 2021 campaign, please reach out to us at info@twsfoundation.ca