Building from the Eksteins’ 2017 gift card idea, TWS developed what is now known as our Family Care Package – a simple token of gratitude and thanks. With help from private donors and Corporate Canada, gift cards, discounts, as well as notes of thanks from Adidas, Cineplex, Spin Master Toys, Reebok, and many other Canadian companies, were sent to families whose loved one was deployed overseas during the holiday season. To date, over 7,000 packages have been distributed to deserving military families, with a value of approximately 1.7 million dollars.
For the families who have a loved one stationed overseas, the packages are a welcomed surprise, as receiving recognition for their daily sacrifice is not the norm. We commit to improving our Care Packages each year, with the intention of delivering meaningful and impactful gifts to as many families as possible.
Now, with thousands of care packages delivered to deserving military families across Canada, we’re excited for Canadians to see how we’ll continue to grow and expand our operations while continuing to be the voice of Canadian military families.